Why did we make Pure Fuel?


I know you might be asking how does a 90-year-old, family run, Maple Syrup company get into performance gels? Well, the following is the story straight from Steve Anderson.

My sister is a marathon runner. When she started talking about the energy gels that she and her friends use during marathon training, I was listening. These gels are thick and meant to be taken with water, but even then, they can be difficult to swallow. Digestion of the gels can prove to be less than desirable. It got me thinking. What is it that your body needs to keep you fueled when working out or racing? A little research quickly revealed that our family’s passion is good for something other than breakfast. It turns out, Anderson’s Pure Maple Syrup has the same nutrients that endurance athletes and mid-endurance athletes need, but it is easier to swallow and digest. So, we put Anderson’s Organic Pure Maple Syrup in a gel packet and called it Pure Fuel. Pure because it is an All Natural, Organic Pure Maple Syrup with nothing added. It is straight from the tree to you. Fuel because it supports your performance with natural nutrients that your body needs like manganese, zinc, and potassium, along with over 60 antioxidants. The most obvious source of “Fuel” for athletes is carbohydrate intake. Research shows that the most efficient way to replenish carbs while working out is with a combination of fructose and glucose, and guess what? Pure Maple Syrup and Pure Fuel are natural sources for these energy boosters! With Pure Fuel, there is no need for chemical manipulation or additives. So, give Pure Fuel a try. Just like my sister and her friends, you’ll find this stuff works!

-Steve Anderson

2 thoughts on “Why did we make Pure Fuel?”

  1. With the gels, bars etc. you need to drink water ( as you said ) to get the nutrients in to your system I believe. Is it the same for Pure Fuel / maple syrup? Thanks & I love less processed food so…it sounds like your product is just that.

  2. Thanks for your question! When I take Pure Fuel I usually take a little water as well because water is ALWAYS important during workouts. However, Pure Maple Syrup is much thinner so the need for water is less. Pure Fuel goes down MUCH easier than the thicker gels on the market.

Comments are closed.