From Waffles to Workouts

From beginning to end Pure Fuel has your race season covered. This year, Bikers at Chequamegon MTB Festival and the Lutsen 99er will be powered by the natural energy of pure organic maple syrup, thanks to a partnership between Pure Fuel and Lifetime.

A Natural Choice for Peak Performance

At both events, Pure Fuel will be providing on-course energy pouches filled with delicious organic maple syrup. Runners can enjoy a refreshing boost while appreciating the rich, natural flavor of pure maple syrup.

Sweetening the Race Experience

As you push your limits, you need a source of sustained energy that won’t cause a crash. Pure maple syrup, with its unique blend of carbohydrates and antioxidants, provides exactly that. Maple syrup offers a steady release of energy, helping you maintain optimal performance throughout the race and it is easier on your stomach.