New Improved Package
Same amount of delicious energy!
If you have been a fan of Pure Fuel for a while you may have noticed a significant change in our pouches. We are now able to create the pouches in-house, making scheduling easier and providing the potential for new products in the future.
There was significant discussion about the best way to upgrade the new package design:
First, we added a handle to make it look more like a maple syrup jug. Not only is it cute, but it also keeps the tear-off cap and the rest of the jug together leaving one convenient piece to manage on the go.
Second, we noticed people were having problems when opening the old pouch. If you didn’t hold the pouch exactly right it would cause a lot of internal pressure and once the cap was torn off, it could explode out the top losing some of the mapley energy you needed. The new pouches are easier to open without and have extra space for squishing them, keeping every drop where it belongs.
Finally, we wanted people to be able to store the pouches where they wanted for easy access. The new pouches might be larger than the old ones but they still contain only 1 oz leaving the ability to fold and squish into more places. So put a couple in a fuel belt, fold them in half and stick them in your pocket or hang them off your camelback!
Our Pure Fuel is still the best tasting energy you will find. Pure, Simple, and unadulterated Energy! Plus you can put it on your pancakes, try that with other energy gels.